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Understanding Key Marketing Metrics in Web3

Dive into essential metrics that drive successful user acquisition and engagement in the Web3 landscape. Explore the meaning and importance of Cost Per Wallet (CPW), Cost Per Click (CPC), Cost Per Acquisition (CPA), and Cost Per Lead (CPL), alongside the power of On-Chain Behavioural Targeting in identifying truly valuable crypto users.

Building Trust in the Blur: Closing Deals in the Pseudonymous World of Web3

Navigate the challenges of identity and foster rapport by leveraging transparency, community, and verifiable value.

The Power of Community: Your Untapped Source of Qualified Web3 Leads

Discover how to identify and nurture engaged members in DAOs, Discord, and beyond into valuable users and customers.

From Browsing to Blockchain: Why Real Activity Data is the Future of Targeted Marketing

Learn how leveraging actual Web3 transactions and engagement provides a superior advantage over traditional keyword and website analysis.

Find Your DeFi Power Users: A Guide to Identifying High-Impact Wallets

Learn how to move beyond balance snapshots and leverage on-chain behaviour for smarter engagement and growth.

Unlock Targeted Growth: The Power of Web3 Wallet Segmentation

Go beyond traditional demographics. Segment and engage DeFi, finance, and fintech users based on their verifiable on-chain behaviour.

What Truly Qualifies a Web3 Lead: It's All About On-Chain Action

Forget forms and demographics. Discover how verifiable blockchain behaviour reveals high-intent users in the decentralised web.

Unlocking Wallet Intelligence: Understand Your Web3 Audience Through On-Chain Behaviour

Go beyond traditional analytics. Discover user intent, capital movement, and protocol engagement by analysing verifiable blockchain activity.

Understanding Cost Per Wallet (CPW): A Key Metric for Web3 User Acquisition

Learn how CPW measures the efficiency of your marketing spend in acquiring valuable crypto users.

Understanding Cost Per Click (CPC): Your Key to Digital Advertising Efficiency

Learn how CPC measures ad engagement and helps you optimise your marketing budget.

Decoding Cost Per Acquisition (CPA): The True Price of a New Customer

Understand how CPA measures your marketing investment in acquiring valuable users and driving profitability.

Decoding Cost Per Lead (CPL): Measuring the Investment in Potential Customers

Understand how CPL quantifies the cost of acquiring valuable contact information for your business.

Unlock Precision DeFi Marketing with On-Chain Behavioural Targeting

Identify and engage high-intent crypto users based on their provable blockchain actions, not just speculation.

High Intent, Not Just High Balance: The Key to Valuable Crypto Users

Discover why on-chain behaviour reveals more about a user's potential than wallet size alone.