High Intent, Not Just High Balance: The Key to Valuable Crypto Users

High Intent ≠ High Balance

A prevalent misconception within the financial and blockchain communities is the belief that high-value users, often referred to as "whales," must possess substantial balances in their wallets. This notion suggests that only those with significant financial resources can be considered valuable or high-intent users. However, this assumption is fundamentally flawed.

In reality, a wallet may contain only $10,000, yet the user behind it can exhibit a range of highly valuable behaviours that indicate their engagement and commitment to the ecosystem. For instance:

- This user may frequently engage in staking activities, actively participating in the growth and security of various protocols.

- They might utilize multiple decentralized protocols, demonstrating versatility and a willingness to explore different opportunities within the blockchain space.

- This user could also be involved in voting on DAO proposals, showcasing their commitment to governance and the direction of the projects they support.

- Additionally, they may bridge assets between different chains, indicating a sophisticated understanding of the ecosystem and a proactive approach to managing their investments.

Such a user, characterized by their behaviourally rich and financially active profile, represents the ideal lead that can significantly outperform others in terms of retention and monetization. Their actions reflect a deep engagement with the ecosystem, making them valuable assets for any platform seeking growth.

On the other hand, consider a wallet that holds a staggering $1 million but has not executed any transactions in the past six months. This scenario indicates low intent, as the inactivity suggests a lack of engagement or interest in utilizing the assets effectively.

Ultimately, intent should be assessed based on user behaviour rather than merely the balance held in a wallet. A high balance does not automatically equate to high intent or value; rather, it is the actions taken by the user that truly reflect their engagement and potential for growth.

Why High-Intent Wallets Drive Better Growth

For businesses operating within the fintech, DeFi protocol, or Web3 platform landscapes, placing a strategic focus on identifying and nurturing high-intent wallets can yield numerous benefits, including:

- **Higher conversion rates**: Users who are already active within your vertical are more likely to convert to paying customers or participants in your offerings. Their established engagement indicates a readiness to explore new opportunities.

- **Lower acquisition costs**: By targeting high-intent users, businesses can avoid the pitfalls of spending resources on passive holders or individuals engaging in superficial activity, thereby optimizing their marketing budgets.

- **Longer retention rates**: Users who demonstrate consistent financial behaviour are more likely to remain engaged with your platform over time. Their commitment is evidenced by their actions, leading to a more stable user base.

- **Better targeting capabilities**: By segmenting users based on their actions rather than assumptions about their financial status, businesses can create more effective marketing strategies that resonate with their audience.

Whether you're in the process of launching a new vault, offering innovative borrowing mechanisms, or looking to engage participants in a DAO, high-intent wallets represent the highest-value users on-chain. Their proactive engagement makes them prime candidates for conversion and retention, driving the overall growth of your platform.

How Tailor.network Identifies High-Intent Wallets

Tailor employs advanced scanning techniques to analyze wallet activity across various blockchains and protocols, constructing detailed behavioural intent profiles. These profiles encompass a multitude of factors, including:

- The frequency of protocol use, indicating how often a user interacts with different platforms.

- A user's lending and borrowing history, which reveals their financial strategies and risk tolerance.

- The depth and duration of staking activities, showcasing their commitment to particular projects.

- Swapping volume and stablecoin flows, providing insights into their trading behaviours and liquidity preferences.

- Participation in governance or DAO activities, highlighting their involvement in decision-making processes within the ecosystem.

Additionally, Tailor enhances these wallet profiles by optionally integrating Web2 signals, such as email addresses, Twitter handles, Discord usernames, LinkedIn profiles, or GitHub accounts. This hybrid Web2 + Web3 approach empowers businesses to activate intent-rich wallets across multiple channels, providing clarity and context for more effective engagement strategies.

Summary

A high-intent wallet transcends the notion of a mere blockchain address; it embodies a lead characterized by:

- Demonstrated on-chain behaviour that reflects active participation and engagement.

- Financial engagement across DeFi protocols, indicating a willingness to explore and utilize diverse financial tools.

- A readiness to act on new opportunities as they arise, showcasing an adaptive and proactive approach to managing their assets.

For marketers within the finance and fintech sectors, this understanding translates to smarter targeting, improved return on investment (ROI), and genuine user acquisition in an increasingly wallet-first world. By shifting focus from chasing mere impressions to activating wallets that exhibit real movement and engagement, businesses can foster sustainable growth and build a loyal user base.