Unlock Precision DeFi Marketing with On-Chain Behavioural Targeting

Identify and engage high-intent crypto users based on their provable blockchain actions, not just speculation.

What Is On-Chain Behavioural Targeting?

On-chain behavioural targeting is the practice of identifying and engaging users based on their actions recorded on blockchain networks—especially within DeFi protocols. Unlike traditional Web2 marketing, which relies on cookies, lookalike audiences, or form fills, this method uses provable financial behaviour to surface high-intent users such as lenders, borrowers, stakers, and liquidity providers.

Why It Matters (Especially for DeFi)

In DeFi, you don’t need a user’s email to know if they’re valuable—you can see it on-chain. If a wallet is:

- Supplying capital to Aave or Compound

- Borrowing against collateral

- Farming stablecoins across pools

- Bridging assets to chase APY

- Paying gas across multiple chains

…it’s already qualified. These aren’t cold leads. These are wallets with money in motion.

Traditional targeting might chase people based on interest. On-chain targeting finds users who’ve already deployed capital.

How It Works

Tailor.network analyzes on-chain data to build intent-driven user profiles. Here’s how DeFi behaviours translate into powerful targeting signals:

DeFi Behaviour	Targeting Signal
Supplied assets on lending protocols	Lender interested in passive income
Open borrowing positions	Needs a loan or using leverage strategies
Swapped stablecoins frequently	Yield farmer or stablecoin optimizer
Bridged assets cross-chain	Multichain user open to new protocols
Participated in governance	Engaged, informed protocol user
Interacted with vaults/strategies	High-trust user of DeFi automation platforms

From Wallet to DeFi Lead

Tailor.network doesn’t just observe what wallets do on-chain—it turns that activity into full user profiles by combining Web3 behavioural data with Web2 identifiers.

Here’s how it works:

- Segment DeFi users: lenders, borrowers, LPs, DAO voters, etc.

- Score wallets: by transaction size, protocol diversity, activity frequency, and DeFi depth

- Enrich with Web2 data: match wallet activity with emails, Twitter handles, Discord usernames, LinkedIn profiles, and GitHub accounts.

- Activate outreach: via wallet-based messaging, push, email, or hybrid marketing

This hybrid Web2 + Web3 model enables precision targeting—reaching anonymous wallets with personalized campaigns.

Web3 Marketing for DeFi, Finance & Fintech Is Behaviour-Led

If you're marketing a DeFi, finance, or fintech product—protocol, dashboard, wallet, or platform—behaviour is everything. You don’t want “crypto-curious.” You want users:

- That have borrowed against WBTC or ETH

- Who are seeking yields on stable coins

- That are actively trading between crypto currencies

- Who are holding valuable assets like NFTs

On-chain behavioural targeting turns the blockchain into your CRM—with richer, more accurate data than Web2 marketing ever could offer.

Ready to Find the Right DeFi Users?

Tailor.network helps you:

- Identify high-intent DeFi users based on protocol activity

- Launch wallet-targeted campaigns that convert

- Sync behaviour-driven lead scores with your marketing and sales stack

Stop targeting wallets that hold. Start engaging wallets that act.