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Go beyond traditional analytics. Discover user intent, capital movement, and protocol engagement by analysing verifiable blockchain activity.
What Is Wallet Intelligence?
Wallet intelligence is the practice of analyzing on-chain wallet behaviour to understand, segment, and engage users based on what they actually do with their crypto—not just what they say or click.Unlike traditional analytics, which rely on cookies and user-declared data, wallet intelligence taps into public, permissionless blockchain activity to surface real-time insights about user intent, capital movement, and protocol engagement.
Why It Matters
In Web2, marketers rely on demographic data, form fills, and pixel-based tracking to target and convert users. In Web3, none of that exists. Wallets don’t come with names, emails, or job titles.But they do come with actions, and actions are far more honest than identities.Wallet intelligence tells you:- Which wallets are actively borrowing, lending, or trading- How often a user interacts with DeFi protocols- Which chains, assets, and dApps they trust with capital- Whether they’re power users or passive holdersIt helps teams find, prioritize, and activate the wallets that matter most.
What Wallet Intelligence Includes
Here are examples of signals and what they reveal:
Signal | What It Reveals |
Lending and borrowing activity | Is the user capital efficient, risk-taking, or stable? |
Token holdings and duration | Long-term holder or short-term flipper? |
DEX trading frequency | Active trader or passive LP? |
Cross-chain behaviour | Multi-chain savvy or ecosystem-loyal? |
Governance voting history | DAO-involved or protocol-neutral? |
Bridging/staking behaviour | Yield farmer, liquidity chaser, or security-seeking user? |
Use Cases for Wallet Intelligence
Wallet intelligence unlocks powerful strategies across DeFi, fintech, and Web3 products:1. DeFi Growth Teams: Target wallets that have used competitors but are now inactive. Offer tailored incentives.2. NFT Projects: Find true collectors, not bots. Track who mints, holds, or flips.3. Fintech Platforms: Identify wallets that move capital across stablecoins and offer them yield tools.4. DAOs: Recruit voters and contributors who already participate in other governance ecosystems.
Wallet Intelligence vs Traditional Intelligence
Comparison between traditional Web2 analytics and Web3 wallet intelligence:- Data source: Web2 uses pixels and forms; Web3 uses public on-chain activity- Identity-based: Web2 targets identities; Web3 targets behaviour- User tracking: Web2 is session-based; Web3 is persistent and verifiable- Privacy: Web2 has high privacy concerns; Web3 uses public, non-PII data- Intent accuracy: Web2 infers intent; Web3 proves it with real transactions
How Tailor Uses Wallet Intelligence
Tailor scans millions of wallet interactions across protocols and chains, building behavioural profiles that help you:- Score wallets by commercial intent- Segment users into actionable audiences (borrowers, stakers, DAO voters, LPs)- Enrich wallet addresses with Web2 data (LinkedIn, email, GitHub—only with consent)- Launch campaigns directly to wallets or across multiple channelsTailor gives you the tools to turn blockchain activity into real leads, real targeting, and real outcomes.
Summary
Wallet intelligence is the foundation of growth in Web3. It answers the most important questions:- Who is this wallet?- What have they done?- What will they likely do next?In Web3, don’t guess who your users are—watch what they do, and act on it.
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