
Leverages Tailor to Identify
High-Risk DeFi Investors
A decentralized fixed-income protocol partnered with Tailor to identify and engage high-risk DeFi investors actively using Wrapped Bitcoin (WBTC). These investors represented a valuable audience — users willing to wrap BTC and deploy it in smart contract environments, signaling both capital readiness and risk tolerance.
Tailor enabled the protocol to pinpoint wallets with significant WBTC activity across lending, liquidity provision, and high-yield strategies. By analyzing transaction history, protocol interactions, and wallet behaviour, Tailor surfaced a refined list of high-intent prospects. Each lead was enriched with off-chain metadata, such as DAO participation, social profiles, and historical investment patterns.
Result: The protocol successfully reached a strategic segment of high-risk, yield-seeking WBTC users, boosting capital inflow and driving greater engagement with their fixed-income products.
Connecting Working Capital
with Eager Lenders
A fintech company offering working capital solutions set out to find lenders actively seeking high-yield opportunities for their capital — particularly those interested in deploying funds outside of traditional banking and investment channels. These individuals and entities were looking for greater returns, faster deployment, and exposure to emerging borrowers.
Using Tailor, the team was able to identify wallets with behavioural signals consistent with yield-seeking activity — including prior DeFi lending, active participation in liquidity markets, and stablecoin holdings across lending platforms. Tailor also enriched these leads with off-chain data such as investor profiles, DAO affiliations, and deal involvement.
Result: The company significantly increased the efficiency of their capital sourcing efforts, connecting with risk-tolerant lenders who were ready to deploy, resulting in faster funding cycles and stronger match quality.
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