Unlock Targeted Growth: The Power of Web3 Wallet Segmentation

Go beyond traditional demographics. Segment and engage DeFi, finance, and fintech users based on their verifiable on-chain behaviour.

Segmentation in Web3

For DeFi, Finance, and Fintech Growth

In traditional finance and fintech, segmentation means grouping users by income, location, or credit score. But in Web3 and DeFi, you don’t get personal data—you get wallets. And those wallets are rich with behaviour. Web3 segmentation is about identifying and activating users based on what they do on-chain—not who they say they are.For DeFi, neobanks, stablecoin apps, and cross-chain protocols, wallet segmentation unlocks targeted, efficient growth.

Why Segmentation Still Matters in Web3 Finance

Whether you're running a lending market, stablecoin app, yield aggregator, or tokenized fund, the need is the same:Not all wallet users are equal—and your product should treat them differently.With wallet-level segmentation, you can:- Onboard new DeFi users with educational flows- Retain and reward active stakers or LPs- Re-engage borrowers who exited- Target whales with premium offerings- Convert stablecoin users into long-term capital providers

What Segmentation Looks Like in DeFi & Fintech

Segmentation in Web3 DeFi is driven by behavioural triggers. You group wallets based on economic action, time, and protocol usage.

Segment	Behavioural Criteria
New Wallets	First interaction with protocol < 14 days ago
Active Borrowers	Open loans or multiple borrowing actions in past 30 days
Yield Farmers	Moved capital through 3+ pools in last 60 days
Stablecoin Holders	>$5K in USDC/DAI across wallets, but no protocol usage
Staking-Only Users	Stake but never borrowed or LP’d
High TVL LPs	Supplied >$25K to liquidity pools
Governance Participants	Voted in at least 2 proposals or staked GOV tokens
Lapsed DeFi Users	Previously active in swaps, now inactive 45+ days
Cross-Chain Users	Used bridges or protocols on 3+ chains

Use Cases for DeFi & Fintech Teams

For Lending Protocols:- Re-engage wallets with open loans and low collateral- Offer incentives to past borrowers who exited- Target new lenders with low exposureFor Yield Platforms & Aggregators:- Reward active LPs based on depth and frequency- Retarget users who moved liquidity elsewhere- Onboard stablecoin holders into safer poolsFor Stablecoin & Neobank Apps:- Identify wallets that hold but don’t transact- Segment cross-chain capital movers for bridging features- Convert holders into DeFi participants with guided onboardingFor Fintech Growth Teams:- Run A/B tests by behaviour: stakers vs farmers- Build loyalty tiers based on on-chain activity- Send wallet-native campaigns to specific DeFi cohorts

How Web3 Segmentation Compares to Traditional Fintech

Comparison between traditional and Web3 segmentation approaches:- Based on: KYC data, credit, self-declared intent vs verifiable wallet behaviour and capital use- Privacy Risk: High (PII) vs Low (pseudonymous by default)- Tracking: Session or account-based vs Persistent wallet-based- Granularity: Low (buckets) vs High (protocol-level precision)- Intent Signal: Inferred (clicks, surveys) vs Proven (transactions, staking, borrowing)

How Tailor.network Powers Segmentation for DeFi

Tailor scans on-chain data across lending, trading, staking, and governance protocols to help you:- Create wallet cohorts by behaviour, protocol, and intent- Enrich with available Web2 data (email, GitHub, LinkedIn…)- Launch personalized outreach via wallet messaging, Discord, email, or push- Track and retarget based on evolving wallet behaviour (not static lists)Tailor empowers DeFi and fintech teams to run wallet-intelligent campaigns with zero guesswork.

Summary

Segmentation is the secret to meaningful engagement in DeFi and crypto finance.Whether you’re managing a DeFi platform, stablecoin treasury, or Web3 finance app, wallet-based segmentation lets you:- Grow capital-efficiently- Retain the right users- Re-engage power users- Reduce drop-off and churnIn Web3 finance, your segments aren’t personas—they’re real wallets in motion.